Your skin's enemies

Sun - Approximately 80% of visible skin ageing is down to UV exposure. This means that the sun and daylight have more effect on your skin than your body's natural ageing process.

Pollution - We can't avoid it. Airborne pollutants such as dirt and dust - present in most modern environments, especially in densely populated or industrialized areas - are harmful to the skin.

Air-conditioning and central heating rob the moisture from your skin, leaving the epidermis dry, flaky and vulnerable.

Sleep literally is beauty sleep. Lack of it leads to a dull complexion and dark, puffy under-eye circles and skin that's prone to premature lines and wrinkles.

Stress - Try to take it easy! Our emotions can literally show on our faces. Anxiety and anger have been shown to increase sebum production in the skin.

Alcohol - Go easy on the wine. Alcohol leads to significant skin dehydration and robs the body of vital nutrients such as vitamins A, B, C and the minerals magnesium and zinc - all essential for skin health.

Smoking - Greyish, dull skin? Smoking reduces the supply of blood to the skin's surface, restricting the flow of essential nutrients. Smokers also tend to have thinner skin more prone to premature aging. Good reasons to give up!

Let's face it, the enemies are there, but we have to live our lives! If you follow our helpful tips and start caring for your skin from within with IMEDEEN®, you can fight the signs of ageing and your skin will soon radiate health and beauty.

You'll notice the difference and so will everyone else!